Although TV use declined overall in February and showed typical seasonality, streaming continued to account for a large share of that consumption, rising 1.5 percentage points to 34% of TV use. It holds the top market share of more than 10%.
Television in general consumption fell 5.1% in February and January, according to the company.gaugeMonthly Comprehensive Report on TV Distribution Platforms from rating agency Nielsen.
This reflected a decline in the volume of high-demand content, particularly its relegation from the NFL Playoffs in January, with broadcast viewing (down 9.2%), cable viewing (down 5.7%) and streaming (down slightly). ) reflect a decrease in consumption.
Streaming has grown its share of TV usage to a record 34.3%. (Streaming accounted for his 38.1% share of his TV usage in January, but Nielsen adjusted his methodology to remove viewing via MVPD and vMVPD streaming apps like YouTube TV. Did(Nasdaq: GOOG) (Nasdaq: GOOGL), Hulu Live (New York Stock Exchange: DIS) (CMCSA), DirecTV (T), and Charter/Spectrum (CHTR) – from the Streaming category. Views of these content are always reflected in either broadcast or cable, and the company tries to avoid double counting. ) Adjusting for changes in live programming, streaming boosted TV usage from 32.8% to 34.3%.
Adjusting for share, much of the relative profit fell in the share of ‘other uses’ (mostly video games, but also includes uses such as watching video discs), rising to 11.7% from 6.6% the previous month. (although down from 11.9% last month). adjusted terms).
But still losing share anyway were Cable (down to 30.2% share from 30.4% last month) and Broadcast (down to 23.8% share from 24.9% last month).
Turning to individual streaming platforms, YouTube (GOOG) (GOOGL) remained the largest single company share at 7.9% (down from last month’s 8.6% on a headline basis, but adjusted for YouTube TV (up from 7.3% in 2018). Netflix (NASDAQ: NFLX) maintained the second largest share, down 7.3% from last month’s 7.5%.
Hulu (DIS) (CMCSA) was again in third place. He reportedly gained 3.3% share, down from 3.5% last month, though he gained share on an adjusted basis for Hulu + Live TV. Amazon Prime Video (NASDAQ: AMZN) continued its partial rise, rising to 3.0% from the previous 2.9%.
Disney+ (DIS) share increased from 1.7% to 1.8%. HBO Max (WBD) and Peacock (CMCSA) remained flat at 1.3% and 1.0% respectively. Pluto TV (PARA) (PARAA) fell slightly from 0.8% to 0.7%. However, Pluto was overtaken by another free ad-supported TV entrant, Tubi TV (FOX) (FOXA), with a 1.0% share.
“Other Streaming” (which includes smaller services like Crackle (CSSE) and linear streamers like Spectrum (CHTR), DirecTV and Sling TV (DISH)) lost Tubi from all other lineups to 10.9 % to 6.8% share. %.
