read the report.
We think big about small businesses and brands.
We are proud to share the latest from Amazon Small Business Empowerment Report— Fourth annual report on how Amazon empowers small businesses and brands to grow.
Over 20 years ago, we decided to open up our store’s virtual shelves to independent small businesses to sell directly to our customers. Currently, approximately 2 million selling partners around the world choose to sell on Amazon stores, most of which are small businesses. This is the most effective set of tools to promote the flywheel that creates thriving and successful businesses, delights customers, fosters small business success, and promotes economic opportunity in communities around the world. We attribute this to our commitment to service.
Together, Amazon and its sales partners have created what we believe to be one of the most successful partnerships in the history of the retail industry. Employment is being created in the local community. In 2021, Amazon’s US selling partner said that in Amazon’s stores he sold over 3.9 billion products (an average of 7,500 units per minute) with average sales per seller of about $200,000. Selling on Amazon stores has also enabled our sales partners to employ an estimated 1.5 million people in the US*
Starting a retail business can be expensive and complicated. Small businesses have many choices when it comes to deciding how and where to sell their products. This is why our focus is on ensuring that Amazon stores are great places to build and launch successful brands, removing barriers to growth for small, undervalued businesses. We continue to innovate new capabilities to break through. We provide access to features previously reserved only for large retailers, and by being a trusted partner at every step of the sales journey, we help you: We aim to enable a generation of entrepreneurs.
Amazon’s partnerships with small businesses enable great potential. We are proud to help small businesses continue to grow and achieve success by selling on Amazon stores. Together, we make a great team. We hope you enjoy reading our latest Small Business Empowerment Report as much as we invent ways to foster small business success.
thank you very much,
Dharmesh M. Mehta
Vice President, Worldwide Selling Partner Services, Amazon
*Based on 12 months data ending April 30, 2021.