– Top 100 brand rankings 3 trillion dollars First time – 16% increase since 2021
– Airbnb (#54), red bull (#64) and Xiaomi (#84) are newcomers for 2022.
– Microsoft (No. 2), Tesla (No. 12) and Chanel (No. 22) recorded the largest year-over-year growth rates
– Nike (10th) entered the top 10 for the first time, overtaking McDonald’s (11th)
– Instagram (#16) overtakes Facebook (#17) as Meta’s Most Valuable Brand
– 53% of the total cost of the top 10 brands’ bill
– For the first time, quantitative Environmental, Social and Governance (ESG) data has been incorporated into the Best Global Brands methodology.
New York, November 3, 2022 /PR Newswire/ — Interbrand today announced the Best Global Brands 2022 ranking at Web Summit 2022. Apple retained his top spot for the 10th year in a row, and Microsoft moved up to his second spot, overtaking Amazon.
Microsoft, Tesla and Chanel had the highest year-over-year growth rates, all increasing brand value by 32%.
Despite Tesla’s continued growth, it has been unable to replicate the 184% increase in brand value seen in 2021.
top 10
With an 18% increase in brand value, Apple ($482.215 billion) still holds the top spot. followed by Microsoft ($278,288 million), Amazon ($274,819 million) ranked second. Google ($251,751 million) remained in fourth place.
The remaining companies in the top 10 are: Samsung #5 ($87.689 billion), Toyota #6 ($59,757 million), Coca-Cola #7 ($57,535 million), Mercedes-Benz #8 ($56.103 billion), Disney #9 (US$50,325 million) and Nike #10 ($50.289 billion)first time.
Top 10 brands account for 53% of the total value across the table.
table value
average brand value 3 trillion dollars First ever – 16% increase from 2021 ($2,667,524 million).
The 16% increase in overall brand value in the table shows the growing contribution of a company’s brand in driving economic success. The last few years have seen significant volatility in the financial markets, but the value of the world’s most powerful brands has steadily increased to drive customer choice, loyalty and margins.
Main learning items
Brands that surged in 2022 (percentage change in brand value year-on-year) significantly outperformed brands that plummeted by three categories. Brand power Factors – Direction, Agility, Participation.
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Direction – These brands set a clear direction, understanding where the entire organization is headed and ensuring they are working towards the same ambitions.
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Agility – When you do this, you move quickly and pivot to bring new products and services to market and respond to changing customer needs as needed.
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Participation – Ultimately, it takes people on a journey and makes them part of a movement that creates a compelling world of brands.
Chris Capocellasaid Executive Vice President and Chief Marketing Officer, Microsoft.At Microsoft, we believe technology can empower every individual and every organization on the planet to achieve more. As we continue to help our customers in their digital transformations and leverage our technology to help them do more with less, we want our audiences to move beyond the constraints of their brands and live their lives. We are delighted to grow as a truly valuable part of “
Interbrand Global CEO Gonzalo Brujó said: “As we travel through this era of economic uncertainty, the most successful brands will continue to build stronger connections with their consumers than ever before. No longer enough, successful brands know how to leverage new technologies to create better experiences for their consumers, becoming a truly integrated part of their lives.
“These top 10 brands are ignoring the rules. They have developed very strong relationships with their customers, which allows them to extend their brand value beyond traditional products, sectors and silos.” It stands out for leadership, empowerment and change, and that’s what it’s worth.”
For the full Top 100 ranking and report including industry trends and full methodology, please visit www.bestglobalbrands.com.
For more information, please contact:
Emma Warcomb emma@pumpkin.uk.com, +44 7531 474626, interbrand@pumpkin.uk.com
Photo – https://mma.prnewswire.com/media/1936256/Interbrand_Best_Global_Brands_2022.jpg
View original content: https://www.prnewswire.co.uk/news-releases/microsoft-overtakes-amazon-in-interbrands-2022-best-global-brands-report-301667094.html
