Apple and Amazon have fully resumed advertising on Twitter after the acquisition of Elon Musk.
Elon Musk said Apple has “completely restarted” advertising on Twitter. publication Live Twitter Spaces conversation from his private plane. moreover, platformerZoe Schiffer of report Amazon plans to grow Twitter advertising to $100 million annually. Apple and Amazon have reportedly paused their advertising campaigns following the recent Twitter turmoil.
Elon Musk explained Saturday during a Twitter Spaces broadcast that Apple has “almost stopped advertising on Twitter.” He had previously said the company had threatened to remove his iOS client for the platform from the App Store, but the billionaire took this as a censorship issue. Mr. Musk asked his followers.
Two days later, Musk met with Tim Cook and said he “cleared the misconception that Twitter could be removed from the App Store.” Musk pointed out that Apple is the biggest advertiser on Twitter, and Cook said it’s clear he never thought Apple would do that. Musk also thanked advertisers for “coming back to Twitter.”
Apple temporarily suspended advertising on Twitter following the Club Q shooting in Colorado Springs on November 19th. However, it’s worth noting that Brand frequently refrains from his Twitter ads after tragedies like shootings and natural disasters to avoid appearing next to tweets about humans. tragedy.
Meanwhile, Zoë Schiffer reported on Saturday that people familiar with the situation said Amazon plans to increase its advertising spend on Twitter to $100 million a year. Amazon hasn’t completely stopped advertising on her Twitter, but has reportedly paused some campaigns while continuing to advertise on the platform.
Both Apple and Amazon’s full return to the platform comes amid continuing reports that Twitter’s ad revenue has plummeted since its acquisition of Musk at the end of October.Between first week At the time of the World Cup in Qatar, Twitter was only making 20% of its expected ad revenue.
The company has repeatedly lowered its internal earnings forecast for the final quarter of the year. Musk has previously told employees the company was in dire financial straits and that bankruptcy had not yet been ruled out.