An Early Valentine’s Day Treat: Amazon has secret storefronts filled with a curated selection of fan-favorite beauty products, including top-rated shopper selects, viral beauty buys, and stash items. I have. Instyle-Approved. Best place? Many of the items are under $10 (score!). Below, shop everything we’re about to buy for ourselves and our loved ones from our secret storefront, starting at just $5.
Amazon
A swipe of this pigmented buildable balm gives a sheer wash of color, and a few more layers give your lips a noticeable tint. and plum shades), each one makes lips super soft thanks to the avocado oil infused in the formula.
buy now: $8 (originally $9); amazon.com
Amazon
This fan-favorite mascara has a history of selling out time and time again. As its name suggests, it’s designed to provide maximum length, and according to shoppers, “lashes stay apart and look longer without smudges or clumps,” adding, The flexible brush also separates the lashes, so this tube is a win all around for those who prefer the look of long, fluttering lashes.
buy now: $10 (originally $13); amazon.com
Amazon
This beautiful body wash has a moderately delicate rose scent. Plus, the body wash leaves skin feeling soft and smooth thanks to sea salt, gently removing dead, dull skin.
buy now: $6, amazon.com
Amazon
Favorite of all Instyle A go-to for editors and celebrities like Kim Kardashian, these classic makeup remover wipes are a must-have in any beauty lover’s collection. perfect as a pre-travel cleansing step.
buy now: $10, amazon.com
Amazon
This skin-smoothing, putty-like base performs on par with far more expensive primers, with One One shoppers calling it “by far the best” primer they’ve ever purchased. While others have mentioned how it helps extend the life of the foundation and provides a smooth, all-day wear.
buy now: $10, amazon.com
Amazon
These press-ons provide salon-worthy nails in minutes thanks to pre-placed adhesive tabs. (The kit also includes nail glue, in case you prefer a long-lasting manicure.) The set comes in lots of fun colors, including a sultry burgundy and a racy cherry red, both of which are perfect for Valentine’s Day and beyond. .
buy now: $8 (originally $10); amazon.com
Amazon
With its smooth, skip-free glide and creamy, opaque pigment, this lip liner rivals far more expensive options, and as a result has gone very viral on social media. Choose from 10 beautiful shades, including fiery reds that are perfect for the season.
buy now: $5, amazon.com
Amazon
This smoothing hair serum complements sleek styles. It not only reduces frizz but adds a luminous sheen that reflects light. Shoppers also say it smells “very good”, which is always a plus.
buy now: $8 (originally $9); amazon.com
