there was a time AWS re:Invent, Amazon’s cloud division’s annual customer event, was jam-packed with announcements. The innovations the company produced were so shocking that it was hard to keep up with the onslaught of news.
However, this year felt different. If last year was gradual, this year was downright slow when it came to meaningful news.
To give you a sense of the coverage here at TechCrunch, we wrote 28 articles about the event last year. This year, the number has decreased to 18, including this one. I didn’t mean to reduce the number of articles. There was simply irrelevant news to write.
The Day Two AI and Machine Learning keynotes were all incremental improvements to existing products. With so few meaningful announcements, his colleague Frederic Lardinois wrote a post with a photo mocking the lack of news.
The ecosystem has grown so huge and there are so many products that the company has decided to focus on making it easier to work with them (or external partner products). It seems that Create things from scratch.
From a news standpoint, that means really less to write about. We believe that 8 new SageMaker features or 5 new database and analytics features are important to those who need them, and we already feel like they’re stacked into our feature-rich product set.
Same as Microsoft Word for years. It’s a perfectly good word processor, so the only way to really improve it was to keep adding new features to make it more relevant to a broader or more detailed audience.