Fashionistas who find their groove in Gap stores and outlets can now turn to Amazon for Gap style upgrades.
After years of pressure from consumers and investors, The Gap (GPS) has fallen into the Amazon fold and is sold via Amazon. amazon fashion (opens in new tab)site. There, shoppers can find collections of clothing and accessories for adults and teens as well as children and babies.
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This comes a year after Gap began partnering with Walmart. bedding (opens in new tab)furniture and household items.
“Our collaboration with Amazon Fashion provides a new channel to bring Gap’s modern American essentials to even more customers in the US and Canada. in a press release“We are excited to take this step with Amazon Fashion to expand our product offerings and deepen our connection with consumers through our Gap branded stores.”
The move is a win for Gap, as it now has far fewer Gap stores and outlets than it did before the internet, allowing it to reach more shoppers. Gap matured in his 1970s, when his primary clothing focus was on matching Levi’s jeans (Um, yeah, records and cassettes and nostalgic jingle).
Neil Saunders, managing director of retail at consulting firm GlobalData, told the website. modern retail“Gap sales volumes are declining and the brand is losing market share. Rebuilding this through stores and websites is proving difficult. [a] A store on Amazon is another route to market, and in theory Amazon exposes Gap to more shoppers because of the higher traffic to the fashion portion of the site. Gap expects more sales from Amazon. “
Meanwhile, Amazon is accelerating its foray into fashion, Real store While focusing on fashion over the past few months, we’ve strengthened our online presence and added features such as: Virtual shoe try-onAugmented reality allows users to see their foot kicks from different angles.