Amazon is making its fulfillment service more comfortable for sellers who use it for orders placed through channels other than Amazon. On Friday, we announced that we began automatically shipping “Multi-Channel Fulfillment” orders (MCF) in unbranded packages.
This is useful for sellers who want their brand to be front and center, but through other platforms, such as Walmart, that do not allow sellers to ship orders in packaging branded with a competitor’s logo. It also helps you comply with the policies of any sales that are made.
Amazon began offering unbranded packaging as an option in 2020, but only for select sellers through the “MCF Blank Box Order Fulfillment”. Last August (2021), the seller said that only certain locations could be shipped through the Blank Box program.
Some sellers pointed out some inconsistencies in Friday’s announcement about the expansion of the program.
One seller wrote, “I need to double check your understanding of the term ‘everything’.” This seems to be a reference to the fact that the title of the announcement states, “All MCF orders are now shipping in unbranded packaging,” but there are exceptions. To announce:
“Generic packaging is available for eligible sortable items. Unsortable inventory, apparel, footwear, and items over 56” or over 49.9 lbs are ineligible and are It cannot be shipped in branded packaging.”
Another seller pointed to the page linked from the announcement and asked for clarification:
“All MCF sellers are automatically enrolled in unbranded packaging at no additional charge. Unbranded packaging is the default shipping option for MCF orders. Excludes.
“To ensure your order ships in unbranded packaging, please complete the Quick Order Form.[商品を追加]under the section[空のボックスのみで発送]please choose. ”
the seller asked. Am I automatically enrolled or do I have to check a box to enroll?”
Sellers should read the details themselves to ensure that their orders are eligible for MCF “Blank Box” fulfillment.
Ina Steiner
