Amazon introduced a new price point for Prime Video in India and is pushing the on-demand video streaming service as it races to grab more customers in the South Asian market, where it competes with giants like Disney’s Hotstar and Netflix. We’re making it even more affordable.
The e-commerce group offers annual subscriptions to Prime Video Mobile Edition for INR 599 ($7.3), an affordable tier introduced last year. At this price, it’s the cheapest way to subscribe to Amazon’s on-demand video streaming service in your country.
The company says its Prime Video Mobile Edition, which restricts viewing to mobile devices and limits video resolutions to standard definition, has seen “incredible response” from Indian consumers and has been described as a “world-first innovation.” I said it was an example. However, we do not share the number of individuals who subscribe to the mobile version.
Monday’s move further explored how India, the world’s second largest internet market, has adopted a different strategy for the streaming giant, which has increased prices for its subscription services in the US, Europe, UK and other developed markets. It shows what you are doing.
Netflix further lowered its subscription prices in India late last year, reducing costs for each monthly subscription level by at least 18% and up to 60.1%. The price of Netflix Basic, which can be streamed on any device but limited to 480p resolution, has changed from INR 499 to INR 199 ($2.4).
With nearly 50 million subscribers in India and Southeast Asia, Disney+Hotstar offers an annual plan at INR 899 ($11 in South Asian markets).
“India is one of the fastest growing and most enthusiastic regions in the world.
“In fact, India is becoming an innovation hub for Prime Video. Initiatives like Prime Video Mobile Edition, which originated in India, are now rolling out to multiple countries in Latin America and Southeast Asia. We believe this annual plan will further accelerate the growth of our India business and give an even wider customer base access to the service’s high-quality content.This launch will bring popular on-demand entertainment content and live We look forward to entertaining all Indians with our sport.”
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