Amazon Prime subscribers in the UK can now order plant-based prepared meals through grocery delivery service AmazonFresh.
The range includes Thai Red Butternut Squash Curry, Dal Vegetable Bowl, Jasmine Rice and Tofu Gochujang, and Plant-Based Mac & Cheese. According to Amazon, cooked foods are guaranteed to stay fresh for at least two days.
Prices range from £3 to £4 and are affordable with free delivery on orders over £40. However, Amazon Fresh is only available in some zip codes.
Last year, Amazon Fresh launched its own plant-based brand in the US, selling products such as Italian meatballs, chicken nuggets, meatless patties, sausages and almond milk. Around the same time, Amazon UK reported that sales of vegan products had increased by 61% year-on-year.
But despite Amazon’s attempts to offer more sustainable and healthier options, some ethically-minded consumers are still criticizing the company, citing issues like tax evasion and alleged mistreatment of workers. I am reluctant to support the company.
“Fresh Plant-Based provides customers with a variety of affordable favorites that are animal-free and full of flavor,” Amazon US said in 2022. Essentials customers need to create healthier meals that will satisfy the whole family and not break the bank. ”