November 29, 2022
Along with Etsy, Kroger and Publix, who will make it to the finals of the 2022 RetailWire Christmas Commercial Challenge, Amazon.com or Asda?
Amazon’s “Joy is Made” spot is a mini-movie that tells the story of a father, daughter, and their uncanny love for snow globes. This commercial, which has over 63,000 views of his on YouTube, was directed by Oscar-winner Taika Her Waititi.
Asda harnesses the power of Hollywood stars to bring back Will Ferrell’s elf character, Buddy, in a “Have your Elf a Merry Christmas” commercial to show that the retailer is no ordinary big box store . This spot has her over 2.2 million views on her YouTube.
Discussion Question: What are your criticisms of Amazon’s and Asda’s Christmas Spots? Which retailers are successfully reaching out to new shoppers and connecting with their core customers with their Christmas Spots?
“Excellent casting and storytelling by both retailers.”
